Swalavya·Film·1 min read·October 14, 2026

AD/CC explained: what OTT platforms expect

Closed captions (CC) show spoken words and important sounds as text. Audio description (AD) narrates key visuals for viewers who cannot see them.

Platforms and broadcasters set their own technical specs, so files are usually delivered in specific formats and languages.

Planning AD/CC early avoids last minute delays at delivery.

Audio Description & Closed Captions Accessible content for OTT and broadcast.

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